Publicity
The Handbill Before the Hype: How Shows Found an Audience
See how a show handbill can make an event clear at a glance, helping readers understand what is on, where to go, and…
sections
Publicity
How posters, previews and announcements set expectations.
Our point of view
The spectacle has a structure.
We look beyond the finished act to the choices that shape it: its format, preparation, presentation and relationship with an audience.